Official start of the holiday season?

Last week I was browsing the Halloween candy at Target and I came across a small section of CHRISTMAS merchandise...decorations to be exact.  CHRISTMAS DECORATIONS in SEPTEMBER!?  WHAT!?  I LOVE LOVE LOVE Christmas, it's such a magical time of year BUT come on people, Christmas merchandise in September? It makes no sense.  Whatever happened to the days when the stores would magically transform into a winter wonderland the day after Thanksgiving? As a kid, it was such a beautiful feeling to visit the Amsterdam Mall (yes we HAD a mall) and see all the Christmas decor just "magically" appear.  Now? They start stocking the shelves as soon as they sell the Halloween stuff off. It's a travesty. At least wait until November! So when does the holiday season start for you? 

For me it used to be when the stores started selling Christmas stuff, now that must change, I'll wait for the red holiday cups from Starbucks.  Should be any day now!